CYH Brain — Wiki Index

The canonical knowledge base for Choose Your Horizon. Read this when you need to understand the company, not just the code.

Core

• mission.md — What CYH is, why it exists, non-negotiables
• patients.md — Who we treat: segments, personas, psychographics
• clinical-programs.md — Naltrexone, GLP-1, ketamine, coaching, Clearing (IOP)
• business-model.md — How the business works, revenue model, growth levers
• team.md — Key people and roles

Brand

• brand/gtm-playbook-architecture.md — Master GTM playbook: segmentation, personas, brand guide
• brand/segment-messaging-reference.md — Segment messaging matrix with language and ad examples
• brand/preference-matrix.md — Execution engine: persona routing, BSS question selection, copy decisions
• brand/funnel-language-guide.md — Word-by-word copy rules for all funnel screens

Sales

• sales/SALES.md — Aurora Sales Agent prompt: tone, prices, payment, insurance, states

Planning docs (funnel specs, materials)

These live in planning/ and are more fluid than wiki content — they evolve with each funnel variant.

• planning/funnels/ — Funnel flow specs for each active form (including iop-landing-page.md)
• planning/materials/ — Patient-facing content (brochures, inserts, IOP flyers)
• planning/analysis/ — Analysis and research outputs