Business Model

Revenue model

CYH is a subscription telemedicine business. Revenue is driven almost entirely through conversion funnels.

The full loop:

1. Paid acquisition (Google, Meta) targets people searching for AUD solutions
2. Ad lands on a program-specific landing page
3. Landing page routes to an intake form (Next.js, hosted on cyh-forms-v2)
4. Form collects medical intake + payment
5. Patient subscribes to a monthly plan
6. Retention: ongoing medication management, coaching, mobile app engagement

The funnel is the primary revenue lever. Conversion rate improvements compound directly into revenue. A 10% lift in a high-traffic funnel can meaningfully move the business.

Core metrics

• Conversion rate (form start to purchase)
• Drop-off by screen
• Average order value (plan selection + coaching upsell)
• Patient LTV / retention
• CAC by channel and segment

Analytics: Mixpanel for funnel events, Metabase for SQL-level reporting.

Plans and pricing

Patients subscribe to a monthly plan. Plans are tiered (Essential, Enhanced) and may include coaching as an add-on or bundle. Pricing is tested regularly via split tests.

Growth model

Primary lever: Funnel conversion rate. Same ad spend, more patients.

Secondary levers:

• Coaching upsell rate during onboarding
• Cross-sell (naltrexone patients to GLP-1)
• Retention / renewal rate
• New programs expanding TAM (GLP-1, ketamine, careIntake super funnel)

Scale

~7,000 patients treated nationwide (as of CLAUDE.md). Primary markets: Google search (high-intent) and Meta (awareness/social).