Team

Core team

Jamieson Reinhard — Lead frontend engineer and product owner. Owns the funnel stack, patient dashboard, and mobile app product decisions. Primary user of the AI ops tooling.

Gustavo Grossi — Marketing lead. Owns ad creative, landing pages, and campaign strategy. Primary consumer of brand docs and funnel performance data.

Guilherme Monteiro — Lead backend engineer. Owns the backend, analytics infrastructure, Metabase reporting, and AI integrations.

Rob — Also on the team (role TBD — update this).

Operations & customer service

Nicole Lawrence — Director of Medical Operations. Owns ops workflows, treatment switching, and the ops/customer-service org.

Ashley — Operations associate. Reports to Nicole. Helps across operations and customer service (patient support, ops follow-through, and day-to-day process work).

How to work with this team in Claude

When a skill or task involves writing copy or ad creative, think Gustavo's perspective: what does this look like in an ad? Will it convert?

When a task involves backend logic, data pipelines, or SQL, think Guilherme's perspective: is this instrumented, testable, and observable?

When a task involves the patient experience, product flow, or funnel architecture, think Jamieson's perspective: does this make the funnel better, and is the implementation clean?

When a task involves ops workflows, customer service process, or how support should respond to patients, think Nicole's (and Ashley's) perspective: does this reduce manual investigation, set clear patient expectations, and fit how the ops desk actually works?